Social media appending enables Organizations to identify profile and target high-value relationships in social media
We can append respective social media profile of your customers to your customer file. You can identify customers/prospects interests, point of interest, trigger points, converse with them, and create a two way communication. It’s now possible to append your B2B customer and prospect databases with social media addresses and other social marketing data. This new social layer makes it possible to connect and engage with your audience across multiple channels. With this data, you’ll know the “Four W’s” of your audience:
A social profile adds personality to what was previously only a name, job title, lead score, or customer history. Arming your sales team with social network information in a CRM lets them have more authentic conversations with business decision makers.